At first, I admit, the site seemed wholly devoid of substance and rife with platitudes, but it is not style without substance entirely.
And, the trios are unlike other clean, correct and protect trios, though it appears that they all have to have trios, tercets, triangles, threes, as if two is not enough and four is too much. And, being an IT-wanna-be, use of the term 'matrix' impresses.
Strengthen the skin structure
Refine the skin texture
Unify the skin tone
The site is like a black panther in its power and beauty.
Capturing the volcanic force, the lava rock's living essence, the tidal pool that spawned life. Iron, silicon, and other mercurial minerals: that is Volcanic Complex.
Rounding out the site are video tutorials on how to apply the products: the dos and the don'ts. Not bad.
All in all, a trip through the ads and spreads in GQ magazine, but with undercurrents of useful information and purpose that is more potent than the fall fashion lines.